WHO WE ARE
We are Mrs Wordsmith Limited, a company incorporated in England and Wales (registered with number 09483252), and its subsidiaries and affiliates.
Our registered address is 1st Floor, Buckhurst House, 42/44 Buckhurst Avenue, Sevenoaks, Kent, United Kingdom, TN13 1LZ.
For the purpose of data protection laws, the data controller is Mrs Wordsmith Limited (“Mrs Wordsmith”).
We have appointed a Privacy Compliance Officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our Privacy Compliance Officer by email at email@example.com.
HOW DO YOU USE MY DATA?
When you purchase products from our website
When you purchase goods from our website, we will use your personal information to complete your purchase. The details we collect from you will include your name, postal address, email address, phone number and payment details.
To complete your purchase, we share your personal information with our subcontractors who are involved in the purchase and fulfilment process, such as payment providers and our printing and delivery partners.
We need to process your personal information in this way to enter into and perform the contract for the item you have purchased from us.
When you subscribe to one of our newsletters
You can subscribe to one of our newsletters without having purchased products from our website.
When you do so, we will use your personal information to process your subscription request and provide you with our ongoing newsletter. The details we collect from you when you subscribe will include your name and email address.
We need to process your personal information in this way so that you can receive the newsletter.
When you email or contact us
When you contact us by email, through our website’s contact form or on social media, we may also handle your personal information (your name, contact details, location, browser and IP address and the other details you provide to us) in order to provide the customer services you have asked us to. This could be when you ask us to provide more information about Mrs Wordsmith Limited or our products, for example.
We rely on your consent to handle your personal information in this way. If you do not provide us with the personal information we request from you for customer services purposes, we may not be able to fully answer your queries.
When you enter a competition or promotion or survey
When you enter a competition, promotion or survey, we may also handle your personal information (your name, contact details and the other details you provide to us) in order to enable you to participate in the competition, promotion or survey you have expressed an interest in.
We rely on your consent to handle your personal information in this way. If you do not provide us with the personal information we request from you for competition, promotion or survey purposes, we may not be able to ensure that you are capable of receiving the benefits or rewards you have expressed an interest in.
When you have expressed an interest in Mrs Wordsmith Limited
This section applies if you have opted in to receive marketing communications from us, or if you have previously expressed an interest in our products (including at events and conferences) and you have not opted out of receiving marketing communications from us.
We will handle your personal information (such as your name, email address, postal address, telephone number and the name of your child’s school (if applicable)) to provide you with marketing communications in line with any preferences you have told us about.
When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes.
If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote Mrs Wordsmith and our mission to illustrate the 10,000 words that matter for academic success so that children fall in love with learning.
Every email we send to you for marketing purposes will also contain instructions on how to unsubscribe from receiving them.
We may also use limited information about you to market our products via third-party advertising partners, including social media channels such as Facebook. We do this because of our legitimate interest to promote Mrs Wordsmith and our mission. These third parties may collect information from you when you visit our website and other online services. Some of our advertising partners are members of the Network Advertising Initiative or the Digital Advertising Alliance. If you do not wish to receive our personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving personalized ads from member companies. Please note that even if you choose to remove your information (opt-out), you will still see advertisements. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The DAA Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
You are not under any obligation to provide us with your personal data for marketing purposes.
You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at firstname.lastname@example.org or, where relevant, by following the unsubscribe link shown in every marketing communication you receive from us.
To make our site better
We will also use your personal information to provide you with a more effective user experience (such as by displaying products we think you will be interested in).
Our use of your information in this way means that your experience of our site will be more tailored to you, and that the products you see on our site may differ from someone accessing the same site with a different history or browsing habits.
We also share your aggregated, anonymised data with third party analytics and search engine providers that assist us in the improvement and optimisation of our site.
We will also use your personal information for the purposes of making our site more secure, and to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
We process your data for this reason because we have a legitimate interest to provide you with the best experience we can, and to ensure that our site is kept secure.
You can prevent us from using your personal information in this way by using the 'do not track' functionality in your internet browser. If you enable do not track functionality, our site may be less tailored to your needs and preferences.
If our business is sold:
We will transfer your personal information to a third party:
- if we sell or buy any business or assets, we will provide your personal information to the seller or buyer (but only to the extent we need to, and always in accordance with data protection legislation); or
- if Mrs Wordsmith Limited or the majority of its assets are acquired by somebody else, in which case the personal information held by Mrs Wordsmith Limited will be transferred to the buyer.
We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the relevant seller or buyer of our business may not be able to provide services to you.
In some circumstances we may also need to share your personal information if we are under a duty to disclose or share it to comply with a legal obligation.
WHAT ABOUT TECHNICAL INFORMATION AND ANALYTICS?
Information we collect about you: When you visit our site we will automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators, clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.
Information we receive from other sources: We are also working closely with third party advertising networks, analytics providers, hosting providers and search information providers from whom we may also receive general aggregated anonymous information about you.
We will combine the information you provide to us with information we collect about you.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer's browser or hard drive if you provide your consent.
The cookies we use can be grouped into the following categories:
Some of the cookies on our website are essential for us to be able to provide you with a service you have requested. An example of this would be a cookie that enables you to log into your account on the website, or one which allows communication between your browser and the website. You may not be able to use our website without these cookies.
Website functionality cookies
These cookies enable you to browse our online services and use features such as keeping track of products that you add to your shopping basket./p>
Website analytics cookies
We use these cookies to measure and analyse how our customers use our online services. An example is counting the number of different people visiting our website or using a particular feature, rather than the total number of times the site or feature is used. This allows us to continuously improve our online services and your user experience.
Customer preference cookies
When browsing or shopping online, our online services will remember preferences you have (for example your location). This improves your experience and makes your browsing simpler, easier and more personal to you.
Interest-based advertising cookies
We use these cookies to enable our partners to show adverts for our products, to deliver relevant adverts to people who may be interested in them or other services and to measure performance of adverts for example.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Except for essential cookies, all cookies will expire after 2 years.
WHERE IS MY DATA STORED?
We and some of our external third parties have bases outside the European Economic Area (EEA) and the United States, so our and their processing of your personal information will involve a transfer of data outside of those jurisdictions.
If your personal information is subject to the EEA’s data protection laws, whenever we transfer your personal information outside of the EEA, we ensure it is protected by making sure at least one of the following safeguards is in place:
- by transferring your personal information to a country that has been deemed to provide an adequate level of protection by the European Commission;
- by using specific contracts approved by the European Commission which give your personal information the same protection it has as if it were in the EEA;
- where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
All information you provide to us is stored on our secure servers or those of our third party data storage providers.
HOW LONG DO WE RETAIN YOUR DATA FOR?
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or legal requirements.
To determine the appropriate retention period for the personal information we hold, we consider the amount, nature and sensitivity of the personal information, the risk of harm from unauthorised use or disclosure of your personal information, the reasons why we handle your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal data so that it can no longer be associated with you for analytical, research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
YOUR RIGHT TO OBJECT UNDER DATA PROTECTION LAWS
You have the right to object to us handling your personal information when:
- we are handling your personal information based on our legitimate interests (as described in the “How do you use my data” section above). If you ask us to stop handling your personal information in this way, we will stop unless we can show you that we have compelling grounds as to why our use of your personal information should continue; or
- for marketing purposes. If you ask us to stop handling your personal information on this basis, we will stop.
WHAT ARE MY RIGHTS UNDER DATA PROTECTION LAWS?
If your personal information is subject to the EEA’s data protection laws, you have various rights under those laws, which you can exercise by contacting us. We also extend these rights to you if your personal information is not subject to the laws of the EEA. The easiest way to do this is by email at email@example.com.
Right of access
You are entitled to receive confirmation as to whether your personal information is being processed by us, as well as various other information relating to our use of your personal information.
You also have the right to access your personal information which we are handling.
Right to rectification
You have the right to require us to rectify any inaccurate personal information we hold about you. You also have the right to have incomplete personal information we hold about you completed, by providing a supplementary statement to us.
Right to restriction
You can restrict our processing of your personal information where:
- you think we hold inaccurate personal information about you;
- our handling of your personal information breaks the law, but you do not want us to delete it;
- we no longer need to process your personal information, but you want us to keep it for legal reasons; or
- where we are handling your personal information because we have a legitimate interest (as described in the “How We Use Your Data” section above), and are in the process of objecting to this use of your personal information.
Where you exercise your right to restrict us from using your personal information, we will then only process your personal information when you agree, except for storage purposes and to handle legal claims.
Right to data portability
You have the right to receive your personal information in a structured, standard machine readable format and to send this to another organisation controlling your personal information.
This right only applies to your personal information we are handling because you consented to us using it or because there is a contract in place between us.
Right to erasure
You have the right to require us to erase your personal information which we are handling in the following circumstances:
- where we no longer need to use your personal information for the reasons we told you we collected it for;
- where we needed your consent to use your personal information, you have withdrawn your consent and there is no other lawful way we can continue to use your personal information;
- when you object to our use of your personal information and we have no compelling reason to carry on handling it;
- if our handling of your personal information has broken the law; and
- when we must erase your personal information to comply with a law we are subject to.
Right to complain
You have the right to lodge a complaint with the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales.
WHAT ABOUT WEBSITES WE LINK TO?
Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates.
Our site connects you to different websites. If you follow a link to any of these websites or use our services, please note that you have left our site and these websites have their own privacy policies.
We do not accept any responsibility or liability for these policies or websites. Please check their policies before you submit any personal information to these websites.
YOUR CALIFORNIA PRIVACY RIGHTS
Our site does not support Do Not Track browser settings and does not currently participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your information.
California Civil Code sections 1798.83-1798.84 give California residents the right to ask us for a notice describing what categories of personal information we share with third parties or corporate affiliates for their direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and address. If you are California resident and would like a copy of this notice, please submit a written request to: firstname.lastname@example.org.
HOW DO I CONTACT YOU WITH FEEDBACK?